SEO Consulting vs. Agency: Which is the best option?

[shukla7789]

The search for a solid and effective digital presence leads many companies to consider hiring specialized SEO services. However, the question arises: should I opt for an SEO consultancy or a marketing agency ?

Both options have their own particularities, advantages, and specialties. This definition depends on a number of factors, including the specific needs of your organization. Let’s explore these differences to help you make the best decision!

What is SEO consulting and how does it work?
SEO consulting is a service specialized in improving the positioning of a website, blog or e-commerce in search engines, such as Google .

Consultants are professionals who are exclusively dedicated to studying and applying SEO best practices. They analyze website performance , identify opportunities for improvement, and develop customized strategies to increase online visibility.

Among the main actions, we can highlight on-page chile whatsapp number database off-page optimizations, continuous monitoring of the performance of the implemented strategies, adjusting them as necessary.

All of this involves steps such as: analysis and diagnostics, strategic planning and the production of relevant content that improves the website 's authority .

How does a marketing agency work?
A marketing agency, on the other hand, offers a wider range of services, going beyond SEO . They have multidisciplinary teams that work on several fronts of digital marketing, such as PPC (Pay-Per-Click), Meta Ads, content marketing, performance marketing , social media marketing, inbound and outbound and, of course, SEO marketing.

Marketing agencies take an integrated approach, creating campaigns that align multiple strategies to maximize impact and achieve client goals.

This full-service solution is ideal for companies looking for a comprehensive solution for their marketing needs. According to McKinsey , 80% of Brazilian organizations are still in the early stages of developing their digital marketing, meaning agencies are essential.

Differences and advantages between SEO consulting and marketing agency
SEO Consulting
The consultancy is highly specialized in SEO , offering personalized and detailed strategies. It also carries out precise and specific diagnostics of SEO performance, focusing on continuous improvements and fine-tuning of strategies.

It is advantageous for institutions that already have an in-house marketing team and need specific SEO expertise. In addition, it can be more affordable for small and medium-sized companies that do not require full digital marketing services.

Marketing agency
Agencies offer a comprehensive approach, covering all digital marketing needs. They work in synergy between different areas of marketing for more effective campaigns, with larger teams and resources for large-scale projects.

With Techd, you get the best of both worlds: SEO expertise and complete digital marketing
Techd stands out for its ability to act as both an SEO consultant and a marketing agency. With a team of highly qualified marketing strategists, we offer proven effective SEO actions, in addition to all other strategies necessary for our clients' success.

This makes Techd an ideal choice for companies looking for complete and integrated results. Get in touch with us and let’s talk!