How to promote a startup? Try Facebook groups.

[shukla7789]

For a long time, Facebook’s algorithm favored content that generated lively debate and enabled a valuable exchange of ideas. That’s why Facebook Groups are one of the answers to the question: how to promote a startup? Posts with long discussions stand out and, not surprisingly, catch the attention of marketers. There’s a windfall connected to genuine, positive feelings resulting from interpersonal relationships in Groups that often translate into positive relationships toward your brand.

You can take advantage of this in two ways – by creating your own Facebook group or by contributing to other people’s groups. Here’s how.
We’ve already mentioned that social media is one of the most effective ways to promote a startup in the previous post in this series. Now, let’s focus on just one of the channels – Facebook, and more specifically, the groups available on it.

How to promote a startup? Create your own Facebook group
Types of groups
Before you take on yet another communication channel, think about its reach and how it will stand out from your other channels. There are several conventions your group can adopt. Some ideas include:

Customer Service Center – If you see this as a potential, a FB group can bolivia whatsapp number database your FAQ database. Anyone looking for help can get it from you or another group member here.
A tool for startup development and improvement – ​​in a group, you can describe new features, invite to beta testing, collect information about bugs and explain new features. There is nothing better than an audience that is well involved in the final form of the product.
A platform for discussion on industry topics – the feeling of belonging to a particular industry, the opportunity to ask questions and have informal discussions are the most common reasons why people join Facebook groups. This is why this form of group is one of the most popular on Facebook. It will allow you to establish a dialogue with your audience, as well as shape the image you want.
Remember to greet
If all goes well, genuine viewers will show up regularly in your group. Make sure to have welcome posts that introduce yourself and familiarize the viewer with the group’s theme. Use your posts to reiterate expectations, remind them of rules and regulations, and acknowledge new users with a basic code of conduct. This will show your commitment and increase the chances that group members will take the initiative on their own in the future. A helpful tip: in your welcome post, tag individuals with your @name so they receive a dedicated notification.

how_to_promote_a_startup
Find the middle ground
A Facebook group is a place for your fans. If your audience is naturally active and engaged, don’t overly dictate the direction of the discussion. If not, take on the role of a benevolent leader who offers support when needed, imparts needed knowledge, or asks an inspiring question.

Give something extra
Your fans are in your group for a reason. They may be interested in your product, your industry, or they may not want to be left out of the news cycle. By providing exclusive content, you multiply these reasons. E-books, networking sessions, event invites, giveaways, or Q&As with a special guest are all perks that will convince them to visit your group regularly.

Don't forget to promote the group
Promoting your group will help you reach a wider audience. Add links to your group on various platforms – perhaps you can convince someone in your industry to share information about the group with them? Don’t forget to link your group to your website and invite your fans to join. Run a Facebook ad promoting your group and invite your email list.

How to promote a startup? Become active in other Facebook groups
Post as an individual
Did you know that people are 16 times more likely to read a post from another person than from a brand? That’s why it’s a good idea to find groups where you’ll contribute privately. Important: Don’t forget to include information about your connection to the startup on your Facebook profile. You can do this in a variety of ways, such as a public post on your timeline, a workplace update, or a background photo. We promise that if you’re engaging in interesting discussions, people will check out your profile and learn about your business that way.

Learn to read between the lines
How to promote a startup without being a spammer? There are many ways to let people know about your startup without using sales pitches. For example, many people would be much more likely to respond to a question asking for feedback than to a sales post. The side effect will be that they will become interested in your product.