the sector expert is certainly a very interesting target

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Why is this an advantage, or rather two? Because it gives the franchisee the opportunity to amortize the investment in your franchise network even more and consequently speed up your expansion.

The third advantage for this target, finally, is found in the ease of contact.
In what sense?
In the sense that if I sell a franchise for accountants, I go to a professional register (physically or via the Internet), and I easily have the complete list of all the accountants in my area.

And so, if my goal is to open 4 points in Rome, I already know who fusion data my potential customers will be and I won't have to spend a lot of budget on marketing to find them. In fact, it will be even simple to build a well-targeted marketing action that can convert all 4 customers!

From this first analysis, Clearly, however, we must also see all the negative aspects.

The Downsides of Being an Industry Expert
It is clear that if you involve an expert in the sector, he will be very open to learning and making his own the marketing, sales or personnel management techniques that your franchising proposal has.