The reason is that their geomarketing studies, and we are talking about multinational market leaders, have highlighted that in that specific area there is a greater influx of their target customers.
For this reason they prefer to open nearby and fight in a place where there is a lot of public, rather than open isolated and never be considered.
3- how a franchise is born I will answer: “with money!”
The money useful not only for creating manuals, contracts, marketing, training, etc. but also for everything that concerns the maintenance of a network, that is, support, online and offline advertising, support team, etc.
It is therefore necessary to understand right away how much the budget to allocate for the development of your network should be; usually proportional to the size of the Brand.
In fact, if your Brand is lean and easy to develop in franchising chinese student data and especially to sell to affiliates, the investment will be reduced; on the contrary if we are talking about a large Brand or in a particularly complicated sector.
Generally we always say that to create a franchise you need to budget more or less the same amount you would spend to open a new direct sales point.
It is clear that the money you would invest to open just one sales point, if put into the piggy bank of franchising, automatically gives you the possibility to open an infinite number of sales points.
The budget If you ask me concretely
-
- Posts: 91
- Joined: Sat Dec 21, 2024 3:57 am