3. Optimize your ROI and protect your margins

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Stem the crisis

Go ahead

Don't cut prices and consider the investments to be made in your most strategic customers

Review your sales opportunities : those from your most recent customers as well as possibilities for renewal of offers and cross-selling

Transfer your expenses related to your offline saudi arabia mobile database and sales actions to your digital channels
Align your sales capabilities with new opportunities in the market

Prioritize actions and channels that minimize costs

Take a “zero-based budget” approach: review your human resources and investments by justifying each function and each euro spent


4. Integrate technology into your sales processes
Stem the crisis

Go ahead

Arm your sales teams with technological tools to sell “remotely”

Encourage your customers, partners and employees to adopt digital collaboration and self-service tools

Equip your sales teams with sales pitches and sales arguments that can be used digitally
Take advantage of your latest digital learnings to re-prioritize your digital roadmap

Accelerate the transformation of your field-oriented business models to digital models




5. Develop the skills of your marketing & sales teams.
Stem the crisis

Go ahead

Reassure your sales teams and especially your best employees

Double down on your core business practices: one-on-one coaching, organizing your sales pipeline , and planning your accounts.

Create a more digital corporate culture : translate your values ​​into 'virtual' values
React quickly to fill gaps in your teams

Reassess the human resources you need

Train your frontline teams on the fundamental behaviors they need to thrive during these challenging times




During this particular period, please know that the Stratenet team is at your entire disposal to evaluate (or re-evaluate) your marketing and sales action plan with a view to helping you formulate a growth plan that is appropriate and appropriate to your own situation.

Furthermore, this period is also an opportunity to take a step back and reflect on how your business will come back strong by adopting digital technology in a sustainable way once operations return to normal. Contact us !