Monitoring advertising posts

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Read also : Business account on TikTok: tips to help you promote

The goal of working with an influencer is to increase awareness, increase sales, and increase conversion. What results you will get from working with an influencer can be predicted by analyzing advertising posts.

Keep track of your competitors: which influencers did you order advertising from, in what format.
Analyze the results of advertising integration: mobile phone number database india how many likes, comments, views, clicks on the link.
Find a few influencers in different price ranges who have already worked with similar topics.
The brand does not buy guarantees in subscriptions or sales. From the influencer, the business buys ads about its brand, which provides recognition.

Tatyana : "Before concluding a deal and providing payment details, influencers additionally stipulate that they do not guarantee sales. Brands make a choice and agree to the terms. If a blogger has completed their work according to the TOR (technical assignment), published an advertisement on time, in good quality - did everything as the brand asked and there are no sales, in this case it is not their fault. Perhaps the brand did not finish the job, the TOR did not meet the task, etc."

In the article «The ideal technical specification for a blogger is the key to successful advertising integration» you will find advice on how to correctly draw up technical specifications and avoid mistakes.

Content Analysis
Review your potential partner's content for the last 3-6 months. Pay attention to:

quality of materials;
tonality of communication;
frequency of publications;
alignment with your brand values;
availability and quality of marketing integrations.
Technical audit