Instagram Reels: The optimal sizes

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Reels are short videos on Instagram designed to entertain followers. Reels present a few challenges. Reels are displayed full-screen in the same size as Stories, with a 9:16 ratio. 1080 x 1920 pixels is therefore also recommended for Reels . However, Reels appear in the profile feed with a highlight cover in a 1:1 aspect ratio, ideally 1080 x 1080 pixels , so when creating Reels, it's norway phone number data important to place everything important in the center. The top and bottom parts of the Reel will be cut off in the feed.

Instagram Ads: Advertising in the right format
Numerous ad formats can also be posted on Instagram. These generally don't differ from traditional Instagram post formats. However, image ads and video ads must have a minimum width of 500 pixels; 1080 x 1080 pixels or 1080 x 1920 pixels are optimal . One difference from other Instagram formats is the text requirements: 125 characters is the maximum for an ad format.

The ads are displayed on Instagram between regular posts. This means that an Instagram Story ad appears among the many other Instagram Stories , subtly reaching its target audience. Therefore, the ad formats are no different from other Instagram formats. Native advertising can be used to great advantage here , so that the user doesn't even notice at first that they're dealing with blatant advertising.

Running ads on Instagram increases awareness of your products. This can create a potential revenue stream for you! We've compiled some approaches and tips for using Instagram as a revenue stream here: " Instagram Monetization : How to Make Money!"

The most important Instagram post formats at a glance
Size and format therefore play an important role in being successful on Instagram. A video differs from an image or profile picture. Here's an overview of the most important formats: