Why influencer marketing?

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Influencer marketing has emerged in recent years as one of the most successful marketing methods companies use to increase their brand awareness and reach a broader audience. Influencers are individuals with a strong social media presence and a loyal following. They have the ability to influence the opinions and purchasing behavior of their followers. Therefore, they are valuable partners for companies to communicate authentically and directly with potential customers.

Influencer marketing reports like Collabstr's for 2024 predict high growth rates, malaysia mobile phone number data predicting the influencer marketing market will grow by 13.7% in 2024, up from $17.4 billion in 2023. This demonstrates one thing above all: the high level of trust in influencers when it comes to purchasing decisions. Overall, the market is on track to grow by 133% between 2020 and 2025.

Inspiration is everything: Case studies
Glossier and Micro Influencers
Find Glossier Influencers
TikTok account of the cosmetics brand Glossier
Glossier, a cosmetics brand, specifically selected micro influencers who have a close connection to their community and share authentic content. By collaborating with micro influencers, Glossier increased its brand awareness and reached an engaged audience. Campaigns like this demonstrate how effective micro influencers can be in building strong brand loyalty and gaining consumer trust.