What criteria should be adopted on each social network?

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1 – Facebook

Objectives

In the case of Facebook, the ad management system is very intuitive. So, you just need to indicate one of the objectives proposed by the tool itself, such as:

· Website clicks or conversions;
· Page post engagement;
· App installations;
· Event responses.

Types of ads

In general, you can choose tunisia mobile database photo, video, carousel (to display several images), multimedia presentation, collection or Messenger.

To make it easier to use the most common types, Facebook also has specific versions for registration, website redirection and product presentation.

Investment

The options are flexible, and you can choose to pay by objective, impression or conversion. The scheme is the same as that used on other digital platforms: the auction.
The budget for the campaign (daily or for a specific period) and the bid value are defined.

2 – Instagram

Objectives

Ads on Instagram use the same tools and premises as Facebook, since the platforms are integrated and belong to the same institution.

Brand awareness campaigns, especially those aimed at the end consumer, i.e. B2C actions, must be prioritized.

One of the great advantages of advertising on Instagram is the variety of formats that the network offers. You can promote videos/GIFs, image carousels, stories with interactive polls, clickable images through which the public can buy your products and more.

Types of ads

If the idea is to concentrate paid media only on Instagram, simply make this indication in the Facebook ad management system. However, only options with images will be accepted, to preserve the characteristics of this network.

The difference, in the case of common publications, is that the advertising message will appear with the label “sponsored”.

It is also important to remember that Instagram requires more attention to the production of images, since this is what users value. The recommendation is that texts do not exceed 20% of the ad area.