How do you handle website migrations while maintaining SEO?

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What are 301 and 302 redirects and when should you use them?
Proper use of 301 and 302 redirects is critical to maintaining rankings and ensuring a smooth user experience when URLs change.

A hiring manager might ask this question to assess your understanding of how to effectively manage redirects without compromising SEO.

Here is a sample answer you can use as you think about how to answer this interview question:

A 301 redirect is a permanent redirect that transfers most of the link value from the old skype database URL to the new one. It should be used when a page has been permanently moved to a new location to ensure search engines and users are directed to the correct page. In contrast, a 302 redirect is a temporary redirect that transfers no link value and is appropriate when a page is temporarily moved or undergoing maintenance.


Answer : Start by developing a detailed migration strategy that includes creating a comprehensive URL mapping to ensure that all old URLs are redirected to the new ones using 301 redirects.

Update internal links across the site to reflect the new structure and ensure all new pages are fully optimized for SEO.

How do you optimize a website's URL structure for SEO?