Evergreen content is content that doesn’t rely on current trends, news, or stats, thus retaining the same value to readers throughout the years. Some examples include educational texts, top tips, listicles, how-to’s / tutorials, etc. Combined with SEO, evergreen content has a potential to bring organic traffic for years to come.
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#3. Focus on Informative Content to Build Your Brand’s Credibility
People buy from brands that are industry leaders, experts in their field because they trust them to identify their pain points, answer their questions, and solve their problems.
A whopping 81% of retail shoppers and 57%-70% of B2B buyers do online research before they buy a product. Consumers today want to learn more about a product/service before purchasing it. And, that’s banking database why advertisers need to focus on creating informative content.
This may include non-salesy texts that deliver some value. Let’s say, you are selling sneakers. In this case, informative content may include tips on how to clean sneakers, how to combine them with various clothes and styles, stories of creation about particular models (if any), etc.
#4. Take Advantage of User-Generated Content a.k.a. Reviews
Reviews have become a key factor that affects sales. According to the Power Reviews 2023 Survey, as many as 91% of consumers read reviews before buying online and almost half of them won’t buy a product if there aren’t reviews.
Apart from product reviews, user-generated content (UGC) works its magic in building brand credibility. You find users’ opinions mostly on social media, forums, groups, and surveys. Collect them and add them to your product listings or homepage under the “Testimonials” section.