slide split in half. On the left a black and white image emphasises the negative effects of one way of working, on the right a bright, colourful image emphasises the positive effect of a different approach.
Another effective use of black and white vs. colour is to home in on a specific detail in an image by turning the whole image (bar the detail) black and white. Reducing emphasis on everything in the image that might distract your audience makes it easier for them to focus on what’s important – perhaps your product, or a certain character in the picture.
A black and white image of a man using a microscope. Sections of the microscope are highlighted by coloured circles, and text labels: built-in camera port, easy cell sampling, improved image quality and ergonomics.
We’ve got more tips on using colour in presentations here.
Technique 3: Image highlight
This technique is similar to the first one, except portugal phone number example that you can use circles to specify the parts of an image you wish to highlight. This helps declutter a busy image and guides your audience’s attention towards certain details. Perhaps you’d like to emphasise an emotion, product or figure in a crowd. In this new era where online presentations dominate, the ability to physically point to sections of your slide is pretty limited. So, a simple technique like this can really help your audience better understand your slides.
Insert a square shape, set the fill colour to white and increase the transparency.
Pull this shape across the entire image or slide to fade out your existing content.
Insert a circle the resize and reposition it so it covers the section of the image you want to highlight.
Select the larger shape, then the circle (the order is important), then use the Boolean tools to punch a hole is your transparent shape Shape format > Merge Shapes > Subtract.
Et voila! An image highlight!
PowerPoint slide with the title Budget and Spending. There is an image of a group of students studying, one had a tablet. The image is faded back but the tablet is visible through a cut out.