Is it time to create a new website for your company? How do you know if your current website is providing adequate visibility and helping you close more deals?
In today’s article, you will learn some important points that you should analyze to make this decision . Be sure to continue reading!
1. The website is out of date
It is not just information such as address and telephone number that must be updated on an institutional website.
You need to keep your website content and images “fresh.” This way, it’s more likely to be relevant to your potential customers.
Keep in mind that these factors count a lot when canada telephone numbers it comes to Google optimization . So don't think that your company's website can go long periods without any updates.
2. Navigation is confusing
Can people who visit your company's website find the information they're looking for easily?
This question is much more complex to answer than you might think. After all, when we are familiar with our business and segment, it is much easier to understand what is being presented.
It is essential that a corporate website and even an online store have intuitive navigation. Furthermore, all information must be easy to find.
To do this, analyze the website menu, the layout of the information, and even the calls to action . Remember that there is no point in encouraging people to get in touch if they cannot find this option on the page.
So if the navigation is confusing, it's time for a new website!
3. The design is outdated
First impressions are lasting impressions , especially when we talk about the digital universe.
No matter how good your product or service is, it will be difficult to convey that impression if the images, colors and other elements on the website are amateurish or unappealing.
Additionally, the layout and design of the website counts for many points in making navigation easier.
In this sense, investing in a modern design that conveys the company's differences and values will make all the difference!
4. The website language is old
Every website is developed based on a specific programming language. And, since we are talking about technology, this is a point that changes very quickly.
Therefore, websites that were developed a few years ago are likely to be outdated.
The result is pages that take longer to load and an outdated design . In addition, your website may accumulate negative points and thus be prevented from appearing in the top positions of Google searches.
Therefore, creating a new website with modern language will help make it more relevant to search engines.
5. The keywords were not well worked
Another pillar that counts a lot for your website's SEO : the quantity and quality of keywords that appear in the texts and images.
Here, it is important to be very careful. After all, starting to use keywords in a massive and fluid way can cause the site to be punished, instead of gaining more relevance.
On the contrary, reviewing the texts and image names from time to time helps keep it relevant. Yet another reason not to let your website sit idle for many years.