2 ways to promote an online store using contextual advertising

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Promotion through contextual advertising is a variant of mainly paid promotion using the capabilities of PR applications from Google and Yandex. This allows almost immediately:

get the first leads for your trading platform, or lure users with a new promotional offer;

to catch users who have already entered a specific query into a search engine (these are practically warm clients).

To start launching advertising through singapore cell phone number list Yandex.Direct and Google Ads, you should create your own accounts in Yandex.Metrica and Google Analytics and connect your site to them. Then set up analytics for this resource and only then link the advertising and analytical accounts.

Method 1: Promoting an online store through search advertising
It involves getting warm leads with a ready request. For example, a person writes the phrase "Yaroslavl, buy a sofa" in the search bar. At the same time, you are selling this type of upholstered furniture on your website, and the searched word is among the keys, but the target is set to Kaluga. Then, as a result of the issuance, your ad may pop up in one of the advertising blocks at the top or bottom of the page.

Search advertising for online store promotion

The Google Ads format implies the presence of a block with product cards on the right side of the screen. To promote an online store, simply create an account in Google Merchant Center, link it to an account in Google Ads and create selling descriptions with your own offers.

In Yandex, the results are also presented in the form of three blocks, but the product cards are formed from those presented in Yandex.Market.

Just don't think that paid advertising in search engines guarantees your store promotion. For a request about sofas, the system will find a bunch of other ads from competitors and make a choice:

which of them are closer in characteristics to the request;

which of the sites returned by the search engine are of higher quality,

taking into account the price per click specified by you and your competitors in the settings.

As a result, the top lines will include the best candidates, according to the system, and the worst ones will not be shown to the user at all.

At the same time, successful search engine promotion of an online store does not necessarily imply huge expenses on advertising and the fight with the largest trading platforms. Here it is more correct to work competently in your niche and with your own products: correctly select low-frequency keys, think over geolocation, calculate prices, indicate important characteristics of products, etc. And do not forget that search engines are more likely to "like" the fastest opening, lively, active user-friendly site (among approximately similar ones).