How has SEO changed in 2017?

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There were many changes in the field of marketing in 2017. Search engine optimization was no exception, reflecting both technological and marketing trends. What changes did we encounter in 2017?

Emphasis on mobile search
With the increasing number of mobile devices kenya phone number data Google has decided to make mobile search a major aspect of its algorithm, which is used to rank search results. For example, mobile search prioritizes mobile pages (AMP) for faster loading times. AMP pages are becoming increasingly important.

Pictures
The increased use of mobile devices for search has also resulted in an increase in image searches. Images offer a way to quickly and easily find and process information on a small screen. Infographics are especially popular because they provide important information in a single image. To take advantage of this trend, you need to optimize your images so that search engines know what information is associated with the image.

Relevancy
Highly competitive keywords are becoming a thing of the past. Google now strives to provide users with the most relevant results possible, whether in organic search, paid advertising, comparison shopping, or search.

Optimization for social platforms
Users often search for content on social media. However, optimizing for social media is quite different from optimizing for SERPs. Different social platforms. It is important to remember that Facebook now collects a lot of metadata, which gives it additional information about user behavior that can help it identify more unlikely interests and intentions.