The importance of having a blog and generating relevant content

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If you have a brand, provide services or have knowledge in a certain subject, this post is for you. If you are a professional in the communications field, pull up a chair and come read it too.

What is a blog?
It is nothing more than a web page with texts, and what makes it good is the relevant information that can make your brand (whether personal or business) active on the Internet, in addition to offering great benefits.

What are the benefits of having a blog?
Having a blog makes your brand a reference in certain whatsapp numbers usa subjects and generates authority for potential customers and partners. The blog opens doors to countless possibilities, such as: speaking at events, participating in workshops, offering sales within your posts, offering quality content to your community, among other things.

Starting a blog
Are you wondering how to start a blog and ready to say “Metrics, help me!”? Let’s list what you need to get started today:

Host this blog somewhere
Buy a domain
If you don't want to start a design from scratch, choose a responsive template (one that works well on mobile phones)
Configure sharing channels
Install Google Analytics plugins and any others you want
Readers' email registration pop-up
Make SEO optimizations
Share on social media
Analyze results weekly or monthly
And most importantly: quality content!

If you don't have relevant content for your readers and a publishing schedule that really adds value to your community, a complete blog will be worthless.

How to define the contents of my blog
Create a mind map with words that have to do with your business or the topics you want to address.

After this, select the first ones and define the frequency of posts. Our recommendation is at least 1 per week.

Define content that has to do with the topics selected on the map.

If you are talking about a specific area, it is interesting to start with language aimed at beginners and then move forward, like a funnel.

Do you want to understand more about this universe?

Here at Métrica we can develop your blog and create content for it, from strategic planning to texts and design of posts on social media.