Does email marketing really work?

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You and I receive countless emails every day and even if we wanted to, we couldn't guess how many there are. But there is always one or two that we choose to receive because the content adds a lot of value to our lives, right?

You probably nodded your head, because you also receive the occasional useful email.

Here at Métrica, almost everyone on the team receives an email from a newspaper we love and during this period of the new coronavirus pandemic – where we need useful information – two of our employees have subscribed to the paid version.

We want to tell you that this newspaper is not the only whatsapp numbers list company that can convert email lists into sales, it could be yours too!

But first you need to understand the importance of building this list.

What you will learn in this post:
What is an email list?
What is the importance?
How to get
What is an email list?
An email list or mailing list is a list of people who have registered their emails and information such as name, city, telephone number or any other information that you seek to collect from a registration made by them or manually by you.

How to get
To get these registrations you need some basic things:

Have an email
Have an account on an email automation platform (Mailchimp has a free plan for up to 2,000 contacts, but there are several others)
Inform them via social media post to sign up
Create a Landing Page to capture these emails.
People usually offer some free content to capture this email, such as newsletters, e-books and materials in general.


Landing page is an email capture page where people sign up to receive some information.

Add a Pop-up to your website and the subscription field

What is the importance?
Remember the text above? Where we thought of some companies that can provide us with important and valuable content? So…

Having an email list is important to maintain more than one means of communication with your potential customers and help with sales of products and services.

Tip:

Prefer not to use only social networks as a means of communication and sharing information.

The free content you receive via email is strategically designed to impact your life. Even though few companies don't think of this as a strategy to achieve this goal.

When they reach out, they create a sense of community and when they launch a product or service, they awaken reciprocity from readers, who think: “I’ve already consumed so much free content, I want to contribute!” or “this product must be really good, after all, I already like what I get for free”.

Did you like this content? Tell us!

This post was the initial part about email lists, as the weeks go by we will cover more about the subject and show you how to create attractive content for email marketing and newsletters.