efit from these A/B Testing features?

[tapeya6238]

With this new A/B Testing feature on In-app messages, our customers are expanding their fields of experimentation and analysis .

On experimental capabilities:

A/B Test on content: all text fields (header, title, body text, buttons (labels));
A/B Test on images: different images;
A/B Test on In-app theme: Full screen , Banner , Modal , Webview , or images;
A/B Test on CTA: different types of deeplinks, Dismiss action, etc.;
A/B Test on tracking ID: different tracking parameters.
In terms of statistics:

Click-through rate by version (click-through rate on the identified primary button);
Total number of impressions per version ;
Number of clicks per version ;
Total number of synced devices ;
Information displayed for the A/B Tests statistics block: action name and button label.
To keep yourself informed about all these statistics, you can also check out the A/B Test results of the Review page.

cuckoo
Your benefits
Maximize Engagement: A/B testing your in-app messages allows you to identify the most effective content, design, and tactics, which translates into much higher engagement and conversion rates.

CRM productivity: real-time feedback on user preferences maximizes your informed decision-making, refines your messages and optimizes the impact of your CRM actions.

FAQ
Who can ben

CRM Managers in charge of composing updated mmxxiv mobile phone data push and in-app messages and optimizing campaigns.

How much do these A/B Testing features cost? Which license(s) do they come in?

A/B Testing features on app push and web push are available on all plans at no additional cost.
A/B Testing on In-app messages is available at no additional cost.
How to enable these features?

If these features are part of your license, no activation is required.

Pierre Tam-Anh Le Khac
Product Marketing Manager @ Batch

Reading time
6 min
Join us

linkedin icon