They refine their go-to-market model

[robiulhasan]

Along with improving efficiency, a well-thought-out plan can help boost productivity. When Harvard Business Review conducted research with B2B companies in 10 industries worldwide, they found that commercial productivity leaders focus on three areas.

They raise productivity on the front line to make every sales rep an A-player
They identify efficiencies in sales and marketing support
To do that, these high-performing companies focus on knowing the factors that drive productivity, what can be done to improve them, and if the right resources and staff are in place to achieve those goals.

All of these require a forward-thinking plan that understa cell phone numbers list free nds where the company is, where it’s going, and where it needs to be.

Top tip: AI tools can help automate many jobs so you can redirect your time and energy to more difficult and strategic tasks. For example, chatbots can provide customers with 24/7 access to solutions.

4. Know Your Audience
Your marketing campaigns will only be successful if they talk to and reach the right audience. There’s no point putting time and effort into creating a great campaign if you don't have your buyer personas and digital channels in mind.

Planning can help you to reflect on your customers. You should ask yourself questions such as