Making sure that an online store does not

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have duplicate pages is one of the SEO operations for technical e-commerce. This point, however, deserves special attention because, especially in this sector, it can happen that an item in the shop is very similar to another, or a variant of it. What should you do in this case? The best thing to do is to optimize each page for a specific and unique keyword . For example, if you sell clothing and you have sweaters of the same brand, but in different colors, you need to add this detail in the h1, in the title tag and in the meta description.

Otherwise, the risk is to create bulk phone numbers for sale duplicate content, penalized by the search engine. This can negatively affect the positioning of the e-commerce and the visibility of your brand.

There are also many other factors to consider, such as image SEO, SEO for Google Organic Shopping, website security, starting a blog, and much more. Choosing an agency specialized in SEO will help you select the most appropriate activities for your specific case.

Are you interested in learning more, but want to get an idea of ​​the price first?
Read our article: What are the costs of SEO