Strategy for long-term brand value improvement

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A strategic approach is essential to improve brand value over the long term through influencer marketing. First, it is important to carefully select influencers who align with the brand's philosophy and values ​​and build a continuous relationship. Employing brand ambassadors through long-term contracts is effective in sending consistent messages and building deep trust. Second, collaboration with influencers aims to promote UGC (user-generated content) to expand the fan base and increase engagement. In addition, regular brand value assessments are conducted and analysis of KPI achievement and market evaluations are conducted to lead to continuous spain whatsapp number data improvement. Brands that value ethical values ​​have been successful in increasing the brand's credibility and empathy by collaborating with influencers who share similar values. In this way, long-term efforts with influencers who match the brand's core values ​​lead to sustainable brand value improvement.


4-4. Outlook for next-generation influencer marketing
Next-generation influencer marketing is showing new developments as technology evolves. One notable trend is the rise of virtual influencers. Fictional characters created with CG have the advantage of being able to promote products in the same way as real influencers, and are active 24 hours a day, 365 days a year. In addition, influencer matching and performance prediction using AI are also evolving. AI analyzes big data, selects the most suitable influencer, and optimizes the timing and content of posts, making it possible to run more effective campaigns. In addition, experiential content using AR (augmented reality) technology is also on the rise, and immersive product PR in collaboration with influencers is attracting attention. These new technologies greatly expand the possibilities of influencer marketing, making it possible to realize more effective and attractive campaigns.