Mobile eCommerce Takes Over the World

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2 Tips for surviving in a mobile-dominated world
The e-commerce universe is showing a new stage of evolution that does not surprise experts but that amazes entrepreneurs and users due to the speed with which it has occurred: Mobile eCommerce or m-commerce. Why is it not surprising? We have seen how the use of mobile platforms has grown to the point of seeing many applications, payment systems and work tools with support netherlands phone numbers for the mobile world. Therefore, consumer habits naturally extend to the mobile segment .

 

 


The Tests of m-Commerce
The habit of buying via mobile phones or tablets has become more and more common in different markets around the world. Do you need proof? Here they are:

#1: PayPal saw a 3,600% increase in mobile transactions.
#2: The main m-commerce categories that increased are: clothing (37%), traditional books (27.7%), consumer electronics (26.7%) and event tickets (24%).
#3: 65% of people between 18 and 65 years old have made purchases through m-commerce or mobile eCommerce during 2012.
All this taking into account that M-Commerce, until a few months ago, was only a “ possible scenario ” in the e-commerce market.


Tips for surviving in a mobile-dominated world

User feedback raises red flags in the areas of usability, product or service description and details, security, and technical support. Online stores should ensure that they have a simple and powerful mobile version of their site, offering all the options seen from a desktop browser and, if possible, some feature that encourages the use of the mobile platform.

A correct and complete description of a product is essential to achieve a sale and is also one of the main aspects that a user sees. Therefore, quality content is always recommended along with a specifications table, image gallery and a link to the official website of said product. Your potential customers invest a lot of time researching features and opinions about the product to buy, even more so when they do not know it physically. It is the site's duty to keep the user interested with descriptions, reviews , opinions from other users and lots of images. Mobile ecommerce must rely entirely on visuals. 

Finally, the user must be able to quickly contact customer service and receive an immediate response to their query or complaint, otherwise the visitor will give up on their purchase and will be someone who will not recommend the site.