Digital strategies
The way consumers interact with brands has changed dramatically and their expectations of businesses have increased dramatically.
The growth of these expectations has profoundly changed the challenges that marketing faces; consumers interact with brands using an increasing number of channels, from mobile to social networks, and companies are struggling to peru cell phone number list manage and especially use the enormous amount of data they have today. A study conducted by Forrester on behalf of PWC entitled " The Power Of Personalization ", looked at the different aspects related to marketing personalization, trying to delve deeper with 101 companies into the effectiveness of their customer experience personalization programs. The most common obstacles to the implementation of this strategy are also analyzed. We had already written about the importance of marketing personalization in this article: Marketing personalization, beyond marketing automation .
Let us now take a look at the main lessons that emerged from this research.
Personalization – analytics and data
– Increase customer satisfaction
– Build customer loyalty and reduce churn rates
– Target new customers and increase conversion rate
The challenges of personalization
– Managing consumer expectations
– Managing and exploiting consumer data
– Managing the relationship with consumers well
4 tips for a personalization strategy.