Digital strategies
When it comes to omnichannel, the focus is too often on all aspects of integrating digital and physical channels to create a cohesive customer experience, leaving aside one of the most important elements for conversion: the role of the seller.
Deloitte, in the following report , provides this definition of omnichannel:
“Omnichannel retail means being available anytime, anywhere, which costa rica cell phone number list is convenient for the customer”
So the question we need to ask ourselves is: how can we make ourselves available by providing value to the consumer, even when they are inside the store?
It is in this sense that the role of the seller is absolutely essential: in fact, he is able, positively or negatively, to influence the user experience in what is one of the most important points of contact at our disposal.