Marketing Automation
How to integrate marketing automation and Facebook audience ? Marketing automation has given us the great opportunity to automatically manage the creation of custom audiences on third-party platforms. Are you sure that’s all there is to it? Let’s start with Facebook and see how the landscape is changing, with the use of artificial intelligence algorithms .
Are you a Facebook investor? Maybe you recognize yourself…
Since Facebook established Custom Audiences , there has been a real revolution in hong kong cell phone number list the world of advertising. Every marketer has enthusiastically welcomed the possibility of recognizing their users on third-party platforms, first importing the proprietary database into Business Manager and then creating a data match for planning. The most classic projects are therefore based on two ways of working: the creation of warm audiences (already known users) on which to plan more in-depth commercial actions. A way of doing retargeting activities, regardless of the pixel, but simply assuming a broad interest, expressed during the registration phase. Look Alike built from the proprietary database. The similar audience creation function has made it possible to create projects based on extended hypotheses, for the search for new audiences, no longer based on profiling hypotheses, but on tastes and interests similar to users already registered. This is what has generally been done by all those who use the new features of Business Manager. So what are the real benefits of connecting a marketing automation system to Facebook?