SEO is the process of optimizing a website to achieve a high position in Google search engine results. SEO helps to improve the website and adjust it according to Google's guidelines and algorithms.
SEO is divided into two main groups: on-page content and off-page. On-page content includes HTML optimization, content quality, and structure. Off-page activities include social signals and link building (links from other websites).
Search engines use bots to crawl the internet and index online content. When job seekers data someone searches for specific keywords, search engines try to return the most relevant and useful results. Today, when we talk about SEO, we are mostly talking about Google because it is the most popular search engine in the world. SEO is an essential part of your online marketing strategy.
Locating your business on Google maps is a popular form of marketing.
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Ranking on Google Maps
If your business is local, an important step in your marketing strategy is to report and verify your business on Google My Business. This is a free service from Google that allows you to manage your business's visibility on search engines and Google Maps, and increase your visibility on search results pages.