Strengthening the brand through visual identity

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In the array of information we are surrounded by, what is it that truly intrigues us?

Can an adequate visual approach stop people in their tracks on our advertisement so that we awaken an emotion that will make us appreciated and recognizable?

And what, actually, is the visual identity of a company?

We will primarily achieve visual identity through adequate design, color selection, font, as well as based on photos and videos, which we place on our website and current social networks.

Design is a defined system of rules within which we whatsapp new zealand have room to experiment and be creative. So, it's not about any talent, but about our willingness to learn and apply those rules. A designer can create great things even in the most ordinary program like Word if they know the principles of design!

Visual identity
It's similar with cooking. It doesn't necessarily mean that we will be a successful chef if we cook in quality cookware, but we don't know the basic principles of cooking. Once we learn which ingredients go best together, we will be able to prepare excellent dishes even in the most ordinary pan.

So, design is not just about knowing Photoshop and other programs, but it is much more important to respect certain forms so that everything looks readable and pleasing to the eye.

Also, in addition to these essential design elements, it is necessary to follow current trends in order to stay in line with current market developments.

In an app from Google Play like Pinterest, you can follow what's currently trending in the world from different areas of life.

A font is something that defines our brand and makes us stand out in the market, so it is desirable that our visual identity be represented by a single font, or possibly a combination of several, which will be alternated.

To start, it's better to choose simpler but safe fonts, because you can't go wrong with them.

You can find certain free fonts on fonts.google.com , and follow which fonts are currently trending on various blogs.

Photography is also a very important element in strengthening the visual identity of our brand. The same rule applies here as in design, where it is more important to learn the principles and rules based on which a picture will turn out beautiful even if taken with the most ordinary mobile phone.

Make sure the photo is clear, adequately lit, and free of unnecessary shadows to showcase the product or service at its best and thereby increase its value on the market.

The background also plays an important role — an adequate background also adds value to our product. Don't forget that it's important to keep the focus on the product, and not to add unnecessary details at any cost.

As for color matching, you can use Adobe 's Colorwheel online to find which color combinations work best for your website and overall design.


One of the most important elements in photography and design in general is contrast , which is how we emphasize those things that are important and striking. Contrast between titles and text, contrast between colors, contrast between old and new, etc.