See 5 good reasons to create a blog for your company

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There are so many possibilities in digital marketing that we often end up choosing to stick to the basics, that is, working only with social networks, instead of exploring other options, such as creating a blog.

Creating a blog is a very effective strategy , because in addition to helping you gain an audience, it educates your audience, constantly presents results, helps you get to know your target audience and has the ability to increase sales.

The website is the foundation of your digital media and the blog, of your networks!

Discover 5 good reasons for your company to create a blog
Improves Company Credibility
The blog is a space where the company can show that it is an whatsapp netherlands authority on the subject. Since it has autonomy over its publications, the company should work on content marketing using the funnel strategy. This way, it will present its services or products as a solution to issues related to its market and will also have the possibility of offering “educational” content related to its area of ​​activity. This strategy will attract the consumer’s attention and increase its relevance and digital presence.

Rank your position on Google
There are many factors that influence Google rankings. The more original and useful content a page has, the easier it will be for the company producing that content to be found.

A greater amount of content means more pages indexed on Google and also increases the chances of other websites placing links that lead to your company's website, which increases organic visits and also improves positioning on Google (SEO).

5 reasons why your company should have a blog

Help in the Sales Process
Selling can be a long and challenging process. Creating a blog is a great help when approaching customers who are not yet ready to buy, as it allows you to maintain contact between the company and the customer and even develop a relationship with a content automation flow.

This way, your business will gradually gain more trust and credibility. And when the customer decides to make a purchase, they will have your brand in mind.

With closer contact you are able to:

Increase sales
Reduce the sales cycle
Get to know your customer/persona better
Boost sales team productivity
Become an Asset
Web pages also have value, they are assets. Blogs are digital assets , as they characterize points of contact between brands and consumers. Blog strategies and content help to attract customers, promote services/products and consolidate your brand.

Creating a blog, done well, means developing a recurring traffic machine, which will always feed your need, be it:

Convert Leads
Establish Nutrition Flow
Increase the number of Qualified Leads
The website gains dynamism
A website usually has more static, fixed content. On the other hand, creating a blog requires constant updates and new, quality content.

These features make the blog more attractive , making people visit your site more often.