However, when email remarketing

[robiulhasan]

This serious problem can be easily solved by ending coupon code bars altogether and instead using auto-applied coupons on email campaigns. Clicking on one takes the customer directly to the site and automatically applies the coupon for them. As is shown below, no codes are needed and the customer’s remorse or distraction are avoided.

autoappliedcoupon

However, when email remarketing is irrelevant (such as for a first time visitor), another options is providing pop-up codes when the shopper enters the website. This also benefits the company as they cell phone number leads obtain the shopper’s email, which allows them to ensure the customer has the code (emailing it to them) and for future email campaigns. This is often done on the Tarte website, making it a roulette-like game.

tarte1 tarte2

Another option is having a constant floating bar at the top of the website showing the discount, which the shopper can see at all times and therefore not have to leave the checkout page. Boohoo does this very well by showing the coupon code at every page; on the home page, product page and most importantly the checkout page.