Interaction, creating a relationship of trust with them, so that their experience is better and they feel comfortable

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The goal is to capture the user's interest and show them what Paseo Zafiro is, where it is located, that it is in the pre-sale stage, show them the different available stores, their square footage, the different prices, financing options, benefits of obtaining their store in this new shopping center, among other things.

Now that Arturo knows Paseo Zafiro, this second stage laos email list of Consideration is focused on getting him to interact with the brand through quality content and information. How? With valuable content such as infographics, videos, newsletters, mailings, ebooks, articles, webinars, etc.

Likewise, when it comes to content, not everything has to be focused on selling and promoting commercial premises in such a direct way. Messages can also be aimed at educating, informing and answering the questions of your potential customers.

For example, you can create an infographic explaining what the pre-sale stage is and the advantages it offers when purchasing a property, or a video about the importance of the relationship between the location of a property and its capital gains.

This type of content will not only catch Arturo's attention, but will also help him resolve many of the possible doubts he may have about searching for and choosing his premises. He will also be able to learn about the benefits that Paseo Zafiro has to offer and will perceive it as an expert brand in the real estate sector.

In the end, all of this together will position Paseo Zafiro in Arturo's mindset, making him consider it as a good option to acquire his commercial premises.