Measuring often goes wrong!

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First of all, good findability can be a result of good visibility. For example, if you sell an innovative smartphone and your potential customer has already seen it a million times via online banners. If they then search for a new smartphone, your brand is already in their consciousness. Findability often seems to be the only reason for the purchase, but without prior visibility, the buyer would have more easily chosen another option, because there would then be no distinction between the options.

For example, good visibility can also be a saudi arabia number phone result of good findability. Suppose a consumer has found you via Google and then often sees your brand and product via banners, then this confirms their interest and trust.

These are just two simple examples, it is important to understand that all touchpoints (where a customer comes into contact with your brand) within a customer journey have value towards a conversion. Not just the endpoint where a purchase can be completed. Or the starting point that sets everything in motion.




Measuring and evaluating the effectiveness of findability and visibility can be a challenge. For example, the cake with cheerful congratulations often goes to the performance marketing agency after a conversion. They often only concern themselves with the (findable) aspects that are directly measurable and receive the credits for the result.