Volkswagen has often used popular and well-known songs in addition to their own composed music to attract the attention of the audience and create a positive association with their brand. The choice of music often depends on the emotion or atmosphere they want to convey. It can range from uplifting to relaxing, depending on the message of the advertisement.
If you want to use well-known songs in commercials, you need to arrange the necessary usage rights, licenses and fees to be able to use the music legally. Using copyrighted material without email list of australia permission leads to legal problems and liability for copyright infringement .
4 aspects of using music in advertising
Here are some important aspects of obtaining rights to use music in advertising:
Copyright . Songs written and recorded by musicians, composers, and lyricists are protected by copyright. This means that using the song in a commercial context without permission infringes the owner's copyright.
Licensing Agreements . In order to legally use a song in an advertisement, the brand must enter into a licensing agreement with the rights holders of the song. This often involves the record company (if it is a recorded song) and the music publisher (if it is the composition).
Fees . The cost of obtaining a license to use well-known music in advertising can vary. It also depends on several factors, such as the popularity of the song, the duration of its use, the media in which it is broadcast and the geographical coverage. It can range from a few thousand to millions of euros, depending on the size of the campaign and the popularity of the song.
Synchronization licenses . To use a song in combination with visual images, such as in an advertisement, a “synchronization license” is required. This regulates the right to synchronize the song with the images in the commercial.