To get things right, a work plan was drawn up in the first few weeks to get to know the company in depth and get up to speed as quickly as possible.
In addition to having read numerous presentations, data and researched on the Internet, she has planned a series of interviews with the people she considers key to understanding things properly.
So after two or three weeks of combining the day-to-day (you know, the work has to keep coming) with research, study and interviews, I had a more or less clear idea of the germany phone number list free company's diagnosis. At least as far as marketing is concerned!
I will give you a schematic summary with their comments and my conclusions:
1. They do a lot of things, but they don't really do what's important.
Patricia:
Like many marketing departments, we are up to our necks in work. On top of that, we spend most of the day in meetings. It's very intense, but I really enjoy it!
The problem is that when I finish the day I often think, "What have I really done today?" And I usually end up thinking that the day has not been productive at all. Yes, I have done many things, but have I made progress on the important ones?
I don't have time to think. The pace is so high that I spend at most a little time every two or three days organizing my team's work and my own in the best possible way.
Tristan :
It is one of the most common problems. In many companies, numerous marketing actions/activities are implemented and these overwhelm the team. It seems that if the team is not overwhelmed with work, it is because it is not performing sufficiently.
But what is rarely done is to stop and think about what is important, what adds value to the objectives, and what things should be outsourced or stopped.
This also leads to the creation of activity silos that do not communicate with each other. In other words, Google Ads experts go one way, SEO experts go another, etc. etc. The reality is that everyone is working towards the same end goal. But by not communicating efficiently, we find ourselves with different communications, lost synergies, excess staff and costs, etc. etc.
2. They have external agencies/collaborators, but after an initial progress they are stuck
Patricia :
We rely on two external agencies to make up for the lack of knowledge in some areas and, above all, the lack of hands. According to what I am told, we made good progress at the beginning, but for months we have been stuck. The results are not coming.
They have knowledge and experience in specific areas, but their contribution seems to be limited to removing work.
Tristan :
Problems with agencies/collaborators can come from many points, but for me the most important one is in the initial selection.
Agencies are often used to cover areas of knowledge that the company does not have, and this leads to them being chosen without clear criteria. Companies have to be guided by their client portfolio, the proposal and the price. There are too many possible sources of error.
Making the right choice of agency means the difference between success and failure.
Another source of problems is the areas covered by the agency or collaborator's services and their level of experience. In most cases, they focus on tactical issues in which they are experts, and when the results do not arrive, they hide behind the excuse that their work has been done correctly.
The problem is that by not having a complete vision (criteria) of the strategy and limiting their work to the tactical, they are not able to detect problems that are outside the campaigns: competition, value proposition, audience profile, products, prices, distribution... there are many variables that cause campaigns not to give the expected results and that with this approach they will never find.