How to Grow a Blog Using Content Upgrades
For example, in my article about the best CRMs to use, I offer my CRM Spreadsheet free australian email leads because I already know that if someone’s reading that article, chances are, they’ll be interested in using my spreadsheet template as well.
35. Target exiting readers on your blog
How to Grow a Blog with Exit Intent Popups J Crew Example
Depending on who you talk to, exit-intent pop-ups are either the most annoying thing in the world or one of the best tactics for generating more conversions to help grow a blog on autopilot.
Where you land on the side of the debate is completely up to you—all I’m here to tell you is that in my experience, I’ve seen multiple blogs and businesses use exit-intent pop-ups to great effect. Though there’s reason to believe that exit-intent popups may soon be discouraged by search engines like Google.
At the end of the day, most people who visit your blog will probably do so for a minute or two and take a quick look around before leaving it—probably forever. But just because someone is halfway out the door doesn’t mean you don’t have one last shot to turn them into a loyal fan.
You can see this in action whenever you visit the Foundr blog. Anytime a new visitor attempts to leave a Foundr page, they’ll be presented with a pop-up that presents them with a compelling lead magnet.
Exit-intent pop-ups activate whenever a visitor does a very specific action such as moving their cursor to close the browser window, open or close a tab or into the address bar. Whenever a visitor performs any one of those actions the exit-intent pop-up is triggered and the visitor is presented with a carefully crafted pop-up designed to give them one last compelling reason to stick around.