If your goal is to improve your company's customer attraction strategy, it is essential that you know what Inbound Marketing is and what the difference is with Outbound Marketing.
In this article you will see:
the definition of inbound and outbound marketing;
the differences between the two approaches;
how to prospect and generate leads with outbound strategies.
What is Inbound Marketing?
Inbound Marketing, or attraction australia email address list marketing, is defined as a set of actions that a company carries out to attract potential customers and to which the prospect arrives through search engines (such as Google, Edge, Bing, etc.).
To achieve greater visibility of your inbound marketing strategies, it is recommended to:
Create quality content, such as blogs, videos, infographics, that attract prospects, solve their problems or present innovative approaches to their needs;
harness the potential of social media to engage with users and promote business;
optimize the website and blog with Search Engine Optimization ( SEO ) techniques such as:
research keywords and key phrases related to your business and content to find relevant keywords with high search volume;
content optimization for the defined keywords in strategic places in the text, such as the title, headings, meta description and meta title ;
Improved URL description to be descriptive and search engine friendly and contain relevant keywords instead of numbers and symbols.
If you understand what Inbound Marketing is, you will know that it fits perfectly with the stages of the customer's purchasing process, meaning that your campaigns will take them through all the stages:
learning;
the discovery;
recognition of need;
consideration and evaluation of the solution;
the purchasing decision.
Therefore, each Inbound Marketing action must be created in such a way that it helps the potential client evolve within your sales funnel and, in the end, decide to do business with your company.
Examples of inbound marketing content
One of the characteristics of inbound marketing is that it is not intrusive, as users are the ones who search for the information they need. That is why it is essential that your content stands out, so that they do not have to look elsewhere.