Page Titles: This is the top blue line that often appears on every search result on Google. This line has an intuitive name for potential customers while still placing a keyword or two if you can. Your title should be at least 70 characters long.
Meta descriptions: This is the text that appears below the page title in Google search results. For product pages, think of it as a preview of what they'll see when they click on it. Make sure to add keywords naturally. The meta description should be a maximum of 32 characters.
Images: What you name your images before you upload them also makes a difference. That's because search engines "crawl" this information, meaning they constantly refer to it and use the data to categorize, archive, and serve up results on image search pages. Be sure to use keywords as much as possible when naming your images. Also, use descriptive colors and styles.
4. Create internal links
The longer you keep site visitors browsing your online content, the better russian phone numbers your chances of landing a sale. Adding relevant links to other landing pages on your site will help potential customers navigate and find information or products on your site.
Also make sure that the anchor text, or where you place the links, literally includes the target keyword. You can use internal links to direct customers to product pages, educational content, and relevant categories on your website.
Knowing your audience's decision-making process will make it easier to create content that helps them through the different stages of their buying journey. Don't go too crazy with internal linking. Ideally, you should place one or two links per hundred words.
5. Prioritize speed
Another factor that will help you rank well in search engines is speed. You need to deliver content to users quickly, without delays or errors. This way, users and search engines will be able to easily access your offer.
In a world of instant gratification, the last thing anyone wants is to wait a couple of seconds for a page to load, no matter how good your products are!
6. Optimize your website for mobile
By 2022, 66% of internet traffic will come from mobile devices. Therefore, it is a sin if your site is not mobile-responsive. As an e-commerce store, you need to take care of the traffic coming from these mobile devices.
You should also tailor your site to your audience's screens. This will result in lower bounce rates, more traffic, and ultimately better business.