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Location connect
Location-specific email campaigns can take advantage of the subject line by using the location to add a personal touch. For example, “Reason to rejoice for people of Chennai”. Adding this little detail can pique the interest of location-targeted readers.
Spot on
The message sent across must be precise and obvious. australia whatsapp number Readers need to find the content relevant to them because there should be no room for confusion or beating about the bush. For a subject line to be spot on, it is paramount to be specific.
Be a genuine sender
The subject should not trigger any confusion or suspicion over the contents of the email. Adding the name of the product or the company in brackets at the beginning of the subject is a good way to calm the nerves.
Short and simple
Short and simple subject lines tend to keep the reader focused. Longer subjects can deter the reader from showing any interest, leading to higher chances of the email being ignored. For instance, 45-50 characters seem too long and they don’t work well with mobile optimization. 30-35 characters is a good range to maintain, considering the fact that about 35 characters are visible in a mobile inbox.