In terms of channels, ANTA broke the traditional "one size fits all" approach country code philippines mobile and innovated its business model based on the precise positioning of segmented consumer groups. By launching new terminal images such as "ARENA", "PALACE", "SV", and "Super ANTA SS", the coverage rate and store efficiency in the core business districts of first- and second-tier cities have been significantly improved, creating a diversified new offline retail experience for consumers.
"ANTA Kids" continues to maintain its leading position in both market share and brand power in children 's sportswear . By deeply cultivating children's sports technology, it has established a professional mindset in basketball, running, cycling and other scenarios.
In addition, Anta has continuously improved its overseas market layout and initially established a global business model, accelerating the expansion of its business network in markets such as North America, Europe, Southeast Asia, the Middle East, and Africa.
While consolidating its position in the "fashion sports" arena, the FILA brand (hereinafter referred to as "FILA") is focusing on the incremental track of "professional sports", driving high-quality growth with the core strategy of "three tops", and its growth rate continues to lead international brands of the same size.