First, we know that growth isn’t constant all the time. Even if shoppers are spending more money online, that doesn’t necessarily mean they’re spending it at your business. You’ll need an effective strategy that develops over time as the needs of your business and your customers change.
It doesn't have to be complicated. Below are simple ways to start increasing your online sales.
Improve site navigation
When potential customers visit your website but korean telegram know where to find what they want or need, they'll leave. And that's the last thing you want to happen. Find a way to keep people on your site and give them reasons to make a purchase.
A golden rule: Your website's navigation structure should lead visitors to reach any page on your site and find what they need. Clicks out of 3 .
Anyone visiting your site should have a good user experience. Many elements of web design and development influence user experience, including:
Headlines and calls to action
Colors, fonts , and images
Page speed
form design
If you've done your website right, visitors will leave with the intention of coming back and even buying something from you.
Show testimonies
Compared to when customers shop at malls or grocery stores where they can physically touch the product, the case is different for online stores. Most buyers based their decisions on customer reviews . Whether positive or negative, these reviews significantly affect your online sales because buyers will look for feedback to make sure they are not wasting money.
The average consumer reads 10 reviews before trusting a business ( BrightLocal Local Consumer Review Survey ). The good news is, over 68% of customers are more than happy to provide feedback. Don’t be afraid to ask customers for a favor, because chances are they’ll be willing to share their positive experience.
poptin's testimony
Offer many payment options
Limiting payment options for customers can cause inconvenience, which can lead to customers abandoning their shopping carts. Make sure to offer customers' preferred payment options to make it easy for them. The simpler the checkout process, the more money you'll make.
However, be careful not to go overboard when offering payment options. When deciding which options to offer, think about whether or not it makes sense in terms of cost.
Provide guarantees
Customers want to be assured that when they buy your products, they aren't making a huge mistake. They need to know that they are spending their money on something that will last, and this is where warranties come in. However, before you offer guarantees on what you are selling, make sure you determine if it is worth it.
The advantages:
Manage expectations – Allow customers to understand what they are getting into if they ever need an item repaired or returned.
Protect both parties – Customers know that if there is a problem with the products, they can rely on the company. On the other hand, the company must explain in detail what it will cover, so that customers cannot claim anything that is not stated.
Gaining leverage – When customers have a choice between two similarly priced products and one company offers a guarantee and the other does not, they will choose the product with protection.
Repeat Sales – Customers who know they can trust the company will definitely buy again.
Here are some examples:
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Invest in quality images
Let’s face it, as visual creatures, we humans place utmost importance on appearance. Therefore, what your customers see on your online store has a huge impact on your success. In fact, a study by Forbes says that 91% of consumers prefer interactive and visual content over traditional text-based media.
High-quality images can form impressions in seconds, transcend language, and allow for greater understanding of what is being discussed. So what characterizes a high-quality image? It is usually associated with the following:
Relevance
If you place an image that has no relation to the surrounding content, that page is likely better off without it. Placing random or mismatched images only serves as a distraction to people viewing your products.
Sharpness
No one wants a blurry or crooked image. For a business that relies heavily on its website to make online sales, the value of having sharp, professional photos should not be underestimated.
Speed
What good is having a good image if the user leaves the page before it loads? Speed is a crucial factor when placing images on your website. The smaller the file size, the faster it will load; find a balance between the two to keep your image looking sharp.