Not only in relation to our profession: How do you slow down hair loss? How do you smile if you have a crooked tooth? How do you prevent people from having accidents when you walk down the main road? How do you stop your cat from devouring your Mac cables?
Our life is full of questions that seek answers.
Questions that in another era would have made us sick or turned us into famous philosophers if it weren't for our intellectual ally, our fountain of wisdom: Google.
Do you agree?
For sure yes!
Google is great at finding answers to questions, and recently even more so because it introduced a type of search result that is super useful and something we all want to aspire to.
Example result 40 fever
Is it cool or not?
Would you like to know how to get it?
Come on, don't scan and read the whole post, okay?
Why write and rank How To articles?
The answer is so simple that I can't italy phone number go into detail or you'll get bored before getting to the point.
Or are you already there reading the steps?
Have you scanned and what below caught your attention the most?
We call that “what a review you gave me, cutie.” Hahaha.
But it's true, we do it.
"How To" posts are very popular and are increasingly being searched for on the Internet, so their main advantage is that they have a higher potential traffic than most other articles.
Furthermore, these types of posts tend to be widely shared and linked to as they add a lot of value: they solve a problem by revealing a process.
As if that weren't enough, Google invents a type of result that stands out and makes this type of article very juicy. Take a look.
If you think about it, Google engineers have realized that people on the Internet are asking “how to do anything.”
There are those who even ask how to search how to do it on Google, in short.
In short, these brains get to work teaching Google to understand these articles and to be able to extract the information, to give it to the users “better” (in reality, it is to give it to them before the click and thus show them more advertising).
So, they introduce a new feature in their search engine that we all like and we end up wondering and searching how to make Google understand our posts and display them like this.
How to write and rank How To articles?
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