Let’s not go too crazy, but as you get to know your talent more these things are really email list providers in germany helpful and we’re able to bake in things like, we make it a rule set that the writer has to actually check it off saying, “yes I have read the buyer persona”. Check. And it confirms that they understand what the audience wants. Now, you might have to pay a writer more for that because it’s more work for them but you know, you get the general idea.
Peçanha: So in the end there’s a pattern in the secrets, in these hacks. It’s good communication, proper documentation, right. I agree with you. I mean it’s not a… if you don’t communicate what you want properly, I mean how do you expect the writer to know what you’re thinking about. Byron: Yeah, yeah. Peçanha: I would say that. Okay secret number five and I love the name of this one. It’s: snap, crackle, and pop. Byron: Alright, so you know for those of us that are old, like me, that grew up in the United States, you might remember a Rice Krispies commercial.