The year 2024 will be marked by extraordinary changes as these platforms introduce advanced features based on artificial intelligence (AI), improve the user experience, and change the way we share and consume content.
From Reels videos on Facebook to AI-powered tools on Instagram and innovative approaches on TikTok.
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Today I'm sharing with you information on how these platforms will adapt to new trends and how this will impact small business strategies in the digital environment:
1. FACEBOOK
More AI, more videos
It's no surprise that Facebook will be incorporating more AI tools and using AI recommendations to improve the user experience. In particular, they've increased the number of Reels videos that appear in users' news feeds. This change has resulted in people spending more time on Facebook in 2023, even though fewer businesses are posting new content.
Meta has taken a cue from TikTok in using recommendations based on a wider variety of content, rather than limiting users to content from pages and profiles they actively follow. At the same time, their advanced AI recommendation system has been improving and becoming more accurate at predicting users’ interests.
We expect Reels to continue to dominate the content shared by users. This means that as entrepreneurs, we should focus more on creating content that is entertaining and engaging. This will increase the chances that our content will be noticed even by those who do not actively follow us.
It's also important to note that Meta is moving away from news content and toward entertainment content. This is a key trend as social networks lose some of their focus on "social" and move toward more engaging content. This means that your direct following of pages and profiles is less important compared to the engagement you can achieve with individual posts.
Ideas for action:
Increase content for Reels – reels should be creative, fun, and engaging.
Don't limit your content to just sales posts, but also include informative, educational, and entertaining content that will be interesting to your audience.
Consider using artificial intelligence to personalize your content and make email lists uk recommendations for users, which will improve the user experience.
Adjust your strategy based on trends, especially regarding the use of video and personalization.
Follow changes in Meta Strategy
Experiment with different types of content and analyze which ones work best for your audience.
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2. INSTAGRAM
More videos and community building
Instagram is truly evolving and increasingly relying on artificial intelligence (AI), which is sure to bring exciting changes and improvements to the platform. More AI-powered features and creation tools mean more opportunities for users to express their creativity and enhance their experience.
Here are some trends we can expect to see on Instagram in the coming months:
AI stickers and image editing tools: Instagram is already testing various forms of AI stickers, which could allow users to add unique and fun elements to their photos. We also expect to see an expansion of AI-powered image editing tools, making it easier to create better and more engaging photos.
AI-powered summaries and replies in private messages: Users can expect better and faster communication in private messages with AI-powered reply suggestions. This will help make messaging easier and improve the user experience.
Collaboration to create AI images: The idea of collaborating to create digital collages using AI is very interesting. This would allow users to create unique artistic creations together with their friends, which could increase creativity and connectivity on the platform.
Live visual editing tools: The ability to update parts of photos with live-generated elements can open the door to innovative ways of expressing yourself on Instagram, further increasing interactivity and creativity.
In the coming months, we can expect Instagram to continuously introduce new AI-powered features and tools that will be even more tailored to the wants and needs of users. This will surely drive growth and engagement on this popular social networking platform.
Don't forget to use the various features to build community.
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3. LINKEDIN
Shifting focus to artificial intelligence (AI)
LinkedIn is more focused on using generative artificial intelligence than any other platform, which allows for collaboration with OpenAI through its parent company Microsoft.
Improved use of AI in the app: LinkedIn already uses AI to create generative profile summaries, boost posts, and craft job descriptions. However, LinkedIn is expected to focus even more on using AI to improve the overall user experience in the app.
Increasing content matching and discovery: LinkedIn will likely continue to develop AI-powered algorithms to better match and discover relevant content for users. This includes better recommending connections, jobs, groups, and articles that are more aligned with an individual’s interests and experiences.
Personalized recommendations and matching: We can expect LinkedIn to add more personalized recommendations and matching based on a systematic understanding of a user’s network, experiences, and engagement. This will help users make better use of their presence on the platform.
Behind-the-scenes improvements: LinkedIn will likely focus on behind-the-scenes improvements that help improve the way content is discovered and engaged in the app. This will include more advanced analytics tools for businesses and improved candidate search features.
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4. TIKTOK
Shopping while watching videos
TikTok is trying to transform its profile from a purely entertainment platform for short videos to a space that also allows for direct shopping and product exploration. Although Western countries have been slower to adopt this innovation compared to Asian markets, TikTok is not giving up and is exploring strategies to change users' shopping habits through its app.
Here are some trends and predictions for TikTok in 2024:
Improved search and product recommendations: TikTok will likely focus on developing algorithms that will more accurately recommend products to users based on their preferences. Improved search within the app itself will make it easier to find and shop.
Innovative forms of advertising: TikTok is likely to encourage companies to create innovative ways to advertise based on content. This could include collaborating with popular creators in the form of promotional partnerships.
The trends expected for 2024 herald exciting times. With new technologies and trends comes a change in the way we connect and share content.
For small businesses, this presents fresh opportunities for interaction and growth. Monitoring and adapting to these trends will allow you to stay one step ahead of the competition and maximize the potential that social networks offer.
Knowledge of artificial intelligence will be very important in the future, as it can save you a lot of time and money if you know how to use it correctly.
The tool that has taken the world by storm is definitely Chat GPT. If you want to get to know it, December is a great time.
Step into the new year armed with new knowledge, without which you will no longer be able to do in the future.