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Differences from Cross-Channel Cross-channel is a method of linking and utilizing multiple channels. BOPIS (Buy Online Pick-up In Store), where you order products online and pick them up at the store, is a typical cross-channel method. However, cross-channel differs from omni-channel in that it focuses on linking each medium. The crucial difference with omni-channel is that it links media with the aim of consistently providing services optimized for each individual customer. Differences from O2O O2O (Online to Offline) is a method of guiding customers who have had contact online to physical stores.


A strategy of distributing limited-time discount thailand telegram database coupons online to encourage store visits can truly be called O2O. O2O is specialized in guiding customers from online to offline, and is characterized by its limited measures compared to omnichannel, which aims to integrate channel collaboration. Why is omnichannel so popular? There are three main factors behind the attention being given to omnichannel. These points also underscore the importance of omnichannel, so be sure to keep these three points in mind.


Customer purchasing behavior has diversified In recent years, customer purchasing behavior has rapidly diversified. As mentioned above, the main reason for this is that the number of ways for customers to obtain information has increased due to the spread of smartphones and SNS. One phenomenon that symbolizes the diversification of purchasing behavior is "showrooming." Showrooming is a purchasing behavior in which a customer checks out the actual product in a store and then makes the actual purchase on an EC site, and the number of customers engaging in this behavior is increasing.