Situations where HTML email is suitable

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Download PDF What is step email? What is step email? "Step email" is an email that is automatically sent according to a pre-set "scenario" based on the action of a potential customer. For example, if the trigger is a customer's "request for information," the following flow can be considered. Days since customer action Type and content of email to be sent Immediate An email to thank you for your request 3 days later Emails introducing the features and usage of products and services 7 days later Emails introducing actual implementation cases and customer reviews 14 days later Emails informing you of special offers and sales As mentioned above, you can send follow-up emails to your customers on a pre-defined schedule, which can increase your sales by encouraging your customers to make a purchase.


The difference between step emails and email mexico telegram database newsletters Email newsletters are also well-known as a method of email marketing , but the content and frequency of delivery differ. Step emails are based on customer behavior, so they are generally used when you want to provide information tailored to customer needs. On the other hand, email newsletters, by their very nature, provide the same content to all subscribers, so they are used when you want to convey the latest information about your company or products.


Therefore, the effects and delivery spans of the two types of measures are very different. We will go into more detail later, but using step emails and email newsletters together will increase the effectiveness of your operations, so it is important to use them appropriately, taking advantage of their respective characteristics. Benefits of sending step emails Benefits of sending step emails Sending step emails provides the following three benefits: Automate relationship building with prospects Increase product awareness and purchasing motivation Detailed analysis and improvement of each step is possible Automate relationship building with prospects By sending emails step by step according to a scenario, you can automatically increase your contact points with potential customers.