In an increasingly competitive market, it’s not enough to set storewide discounts and call it a day. You need to excite shoppers with your holiday sales and time them just right to maximize profits and minimize taiwan contact number residual inventory.
In this blog we will talk about:
The most important sale dates for the holidays
Black Friday, Small Business Saturday, Cyber Monday
Free Shipping Day
Great Saturday
Boxing Day
Four Sales and Promotion Ideas to Increase Holiday Revenue
You could run Christmas sales throughout November and December, and in fact, you probably should offer discounts throughout the season. But some days are more important than others, and Christmas shopping peaks at predictable times throughout the season.
These are the days you should base your holiday sales ideas on, your tent poles to attract customers.
Black Friday, Small Business Saturday and Cyber Monday
Known as BFCM (or, more recently, Cyber Five), the period from American Thanksgiving to Cyber Monday is a sales blitz that kicks off the holiday season. These days are among the biggest shopping periods of the year.
Typically, customers look for in-store deals on Black Friday, shop at their local retailers on Saturday, and end the week with online sales on Monday. Some shopping starts on Thanksgiving, but the in-store sales season seems to be winding down , making it a day more marked by online sales.
The competition is tough and the potential revenue is high. Retailers reported $12.16 billion in online sales on Cyber Monday in 2020.
Free Shipping Day
Free Shipping Day is a day in mid-December when retailers offer free shipping on items that are due to arrive by Christmas Eve. The day was started as an official event by FreeShippingDay.org in 2008 and has been going strong ever since. In 2021, Free Shipping Day will fall on December 14.
Whether or not your business officially signs up for the event, online shoppers will be looking for fast, free shipping on the 14th, so it's in your best interest to offer (and advertise) it.
Super Saturday
Super Saturday is the last Saturday before Christmas. For many shoppers, it represents the end of their shopping season. Retailers typically hold sales to rival Black Friday .
Because Super Saturday falls so close to the holidays, it has historically been a bigger day for in-store sales than online sales. While Super Saturday in-store sales dropped last year due to the pandemic, they could make a comeback this year , especially if you offer the option to buy online and pick up in store.
Boxing Day
Boxing Day has been a commercial success in Canada for years. The phenomenon has been slower to catch on in the United States, but some retailers have begun offering Boxing Day discounts, and end-of-year sales are a well-established tradition.
You can take advantage of these sales to clear out your inventory – you don't want expired goods on your shelves in January, after all.