As we can see, Twitter's SEO strategy is focused on getting traffic from other brands, although we don't think anyone can get upset about this, since it is a "win to win" where the companies themselves get traffic to their websites later.
A curiosity
Something that has caught our attention is how indian email database Twitter has not been investing in SEM since 2013 and since its SEO traffic has dropped at this time, it has turned to SEM as a source of qualified traffic.
SEM data in the USA:
SEO on social media - Twitter SEM USA
SEM data in Spain:
SEO on social networks - Twitter SEM Spain
Also to be fair we have to say that the @marca profile has many more links than @profesordeseo as can be seen from ahrefs.
SEO on social networks - Links to @brand URLs
Another interesting fact is that the domain visibility according to Sistrix in the USA and Spain by devices is not similar, which indicates again that different SEO evaluation formulas are applied to the domain or that this domain does not have the same SEO strategy in all countries equally.
Visibility data in the USA:
Social Media SEO - USA Visibility Data from Sistrix
Visibility data in Spain:
SEO on social media - Visibility data Spain from Sistrix
Their content marketing strategy has really surprised us at how poorly it is working. In countries like the USA, traffic is not relevant for a domain with more than 9,000 indexed URLs. In this sense, it seems that they have a serious problem with their crawler strategy .
152 keywords for a domain like this is not a relevant figure.
SEO on social networks - SEO traffic from the USA from the Twitter blog
SEO on Pinterest
Who is its owner?
Ben Silbermann (Des Moines, Iowa - USA - 1982) is a young American businessman, a graduate of the Yale Institute of Scientific Research.
Silbermann's early career was linked to Google, where he worked as a publicist before founding Pinterest, as well as developing applications and programs for Apple.
SEO on social networks - Twitter @profesordeseo
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