Uses varied formats
One of the keys to staying attractive and capturing the attention of our audience is not to bore them with our content, but to use varied formats. This way, you would be on the right track to fulfill all the stages of the functions of Inbound Marketing.
The most popular content formats are: videos , ebooks, podcasts, infographics, whitepapers, etc.
Analyze which formats are most convenient according to the topic you want to develop and the moment in which your prospect is within the buyer's journey.
Take advantage of all the information you have to create irresistible content .
Optimize your website
We know that search engines aim to deliver the best possible results to their users' queries.
An important objective within our strategy and that obeys the functions of Inbound Marketing is to gain relevance, authority and visits so that Google considers us ranking in the first places of its results pages.
It is extremely important that you take the time to research which keywords your users would use to find you, according to the topics of interest to them.
By having these keywords defined, you can categorize them according to the buyer persona and the phases within the buyer's journey.
Blog like a Pro
Running a successful blog is a big challenge because it requires a lot of time and dedication to keep the site updated, optimized and sharing quality content.
But we cannot stress enough the importance of becoming a blogging professional to succeed with your Inbound Marketing strategy .
One of the practices that can help you or the person in charge of generating the content for your blog is to create a list of topics so that you always have a source of inspiration on the topics you can write about.
Link to other articles in your blog posts that are related to the topic you are developing. Make them continue browsing and discover more about you through content designed for them.
To understand how Inbound Marketing works, we must understand how social networks can taiwan business email list help us in all the stages that make up the methodology.
Monitoring different platforms gives us important information about the conversations taking place between our users.
You can find out not only what people are saying about you, but also what trends are going on that will help you attract more visitors to your website.
Obviously we have to mention the great value that social media has to distribute your publications and encourage a direct communication channel with your audience, give them a closer relationship and connect.
Lead Nurturing
Never forget to satisfy your contacts. It doesn't matter what stage they are in, whether they have already made a purchase or not.
Lead nurturing can be a simpler process as you automate your actions and messages, according to the segmentation of your contacts.
You can schedule interactions at the right time for the right user to help successfully lead your contact to a purchase.