It is a great platform where marketers like you can easily gain followers for your brand. Having a strong social media presence would allow your brand to thrive. It also allows you to gain more leads and develop loyal customers for your business.
With that said, we take a deeper look at how social indonesia email list helps contribute to a successful marketing and branding campaign.
Improves brand reputation.
How Maximizing Social Channels Can Help Build a Strong Brand
Social media takes up a huge part of every branding campaign today. Through social media, customers can now easily receive your updates and share information about you in real-time.
By having a constant stream of updates and content, customers can easily get to know you. They would be more willing to trust you. As a result, it would improve the way customers view and perceive your brand.
Take for example this marketing effort by a coding website for kids.
1 (2)
In addition to having customer reviews on your website, your marketing efforts also extend to your social media accounts.
This website, codakid , is just one of many examples of online businesses harnessing the power and influence of social media.
Needless to say, social media is now intertwined with all of our marketing and brand building efforts.
Greater audience reach
In the United States alone, about 7 in 10 people are already on social media. Added to that number are 3.5 billion social media users worldwide, or about 45% of the world's population.
With that huge number of social media users around the world, there’s no denying that there’s a higher chance that your target audience or market is probably on social media as well.
So, to keep up, marketers are using these platforms to cast a wider net and reach out to different markets.
Through social media, you can now infiltrate and tap into a market you hadn’t reached before. Different social media campaigns would allow you to tap into much larger communities that are used to being out of your reach.
That being said, you should make the most of these social media channels so you can build a stronger presence for your brand.
Stimulate conversation around your brand
One of the most notable features of these social channels is that they provide you with a platform where you can connect and interact with your customers on a more personal level. Apart from that, social media platforms and channels also allow marketers like you to generate interest around your product.
Let’s take the case of a skincare brand that has garnered a lot of attention thanks to social channels like Reddit. The Ordinary, which is a skincare line, was only launched in September 2016. But since then, it has gained a lot of attention on social media.
When you browse this subreddit, you'll see several people talking about this specific skincare line.
social channels
With the help of Reddit, a conversation is started and awareness is raised about that skincare brand. Since these social channels and platforms usually follow the same trend, that brand was able to gain a lot of attention on other platforms like Twitter and Instagram .
That being the case, this in turn demonstrates the importance of social media in brand awareness.
Optimize your website
Since it's difficult to rank number one for every target keyword, social media can help you improve your search rankings, increase traffic to your website, and build a stronger market for your brand.
If your blog posts or web content receives a lot of attention on social media, search engines will surely crawl and index it much faster. In turn, it would improve your search rankings and drive more traffic to your website.
Apart from that, you might have even noticed that several websites have social sharing buttons or social widgets present on their website. Poptin gives you the facility to create these social widgets for your website .
3 (3)
When you visit other websites, you will also see social widgets like the ones above.
These are important because they make your website look more credible. It allows customers to share your website content with their friends on social media.
Ensure brand consistency
Brand consistency means delivering your business message and goals while also offering products that live up to your brand message.
Since social media platforms are where customers typically express and share their opinions about your products, you can monitor and ensure that they are receiving a consistent message that is also in line with the products you offer.
Taking a consistent approach across all of your marketing efforts and using social media as a way to level with your customers is one of the surefire ways to build a better, more consistent brand.