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of content is becoming higher. And this will "blur" human expertise.

In terms of content formation, I see a trend in enriching articles and stories with examples and personal experience. It is not only the availability of information that is important, but also its presentation, your personality ...

What practical skills does a Yandex.Direct specialist need in 2025
The contextual advertising market has changed significantly. If previously the key skills were working with keywords and setting up campaigns, now the requirements are completely different. Let's look at what is really important for ...

Contextual advertising no longer requires manual configuration of each element, as before. We see that Yandex is actively developing automation, but it is important to understand that this is a double-edged sword. On the one hand, it is enough to insert a link, and the system will generate creatives ...

Egor, but I'm not sure about that. Surely you have some advantages over other lead providers - tell me about it in theses. No need to send me to read your boring presentation with one pseudo-case under NDA. Apparently, you have no experience - say it openly, let's give benefits in return. I don't ...

Marketing Cloud Implementation with Generative AI: A Guide to Success
February 26, 2025 | Categories: Blog , Artificial Intelligence , Marketing
Did you know that 80% of consumers are more likely to purchase when they receive a personalized experience?

Implementing Marketing Cloud with generative ...

Why Choose Salesforce Marketing Cloud?
Companies that are committed to digital transformation know that marketing is no longer just about advertising, but about relationships and experiences. Salesforce Marketing Cloud allows you to:

Personalize every interaction with your customers based on their ...

Strategic diagnosis: We detect the barriers that hinder your Sales Cloud implementation.
At Freeway Consulting, we've identified the main factors that hinder effective sales management. Our Salesforce Sales Cloud consulting approach helps us address these challenges at their root:

Data blindness ...

Agentforce + Financial Services: Artificial intelligence to elevate customer relationships
Agentforce in financial services latam freeway consulting salesforceSalesforce takes the experience even further with Agentforce, a solution that integrates generative artificial intelligence into customer ...

For Russia in 2010, we can also take data from OIROM (Russian Research Association).
Let us quote : “At the end of December (21.12.2010), there was a meeting of OIROM members, at which an assessment of the volume of the Russian marketing research market was given.

In 2010, it grew by 20% compared ...

I found the post by Ekaterina Kuskova (German-Russian consulting company MARKETING-Complete, Cologne) interesting regarding the stereotypes of Western companies entering the Russian market. Many points, in my opinion, are also relevant for companies entering the Kazakhstan market (from my personal ...