Loan Database

Digital strategies

The way consumers interact with brands has changed dramatically and their expectations of businesses have increased dramatically.

The growth of these expectations has profoundly changed the challenges that marketing faces; consumers interact with brands using an increasing ...

Digital strategies

When it comes to omnichannel, the focus is too often on all aspects of integrating digital and physical channels to create a cohesive customer experience, leaving aside one of the most important elements for conversion: the role of the seller.

Deloitte, in the following report ...

As we have said on several occasions, it is essential to be able to communicate with people on the channel that they consider most relevant, or that they simply prefer. Why continue to send emails to a customer who does not read them, and who perhaps interacts with us via Facebook? To understand ...

recognize the visitor of our site and their needs, it is important to be able to personalize the behavioral messages to show them. Let's take a look at some examples: if it is not a registered user, try to convince them to possibly register using a targeted discount on the products that interest ...

Let’s take a look at the most important changes introduced by the GDPR:

Server territoriality: Your personal data (and those of your customers) must be stored within the European territory. If the data is stored outside the EU territory, in accordance with the GDPR, Blendee will ensure that the ...

Marketing Automation

How to integrate marketing automation and Facebook audience ? Marketing automation has given us the great opportunity to automatically manage the creation of custom audiences on third-party platforms. Are you sure that’s all there is to it? Let’s start with Facebook and see how ...

Digital strategies

In the last article of our blog, we analyzed the fundamental role that Advanced Marketing Automation can play in the strategy of companies operating in the FMCG sector . In this article, we will take a closer look at the importance of being able to collect and aggregate data from ...

It is essential to know the population of each of these segments and its value, because in a world with limited resources, such as those of our companies, we must first and foremost focus on the segments that can bring us the best results in the projection. As much as technologies allow us to ...

CLV is an important metric to measure the health of your business. (If you don't know how to calculate it, we'll talk about it in this post). Increasing the probability that a user will reorder on your site means maximizing the potential and investment on each contact. To increase CLV , you must ...

Digital strategies

Let’s dive into the topic of eCommerce and retail customer experience, talking about the Christmas period, which represents a significant share of order and purchase volume for eCommerce and retailers throughout the year.
Consumer behavior changes significantly during this period ...